Online dating services market study
Although many dating sites tout the superiority of partner matching through the use of “scientific algorithms,” the authors find that there is little evidence that these algorithms can predict whether people are good matches or will have chemistry with one another.The authors’ overarching assessment of online dating sites is that scientifically, they just don’t measure up.As online dating matures, however, it is likely that more and more people will avail themselves of these services, and if development — and use — of these sites is guided by rigorous psychological science, they may become a more promising way for people to meet their perfect partners. Finkel discuss the science behind online dating at the 24th APS Annual Convention.About the Authors I agree wholeheartedly that so-called scientific dating sites are totally off-base.Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.For instance, one in ten Americans have used an online dating site or mobile dating app; 66% of these users have gone on a date with someone they met through a dating site or app, and 23% have met a spouse or long term partner through these sites (1).
In terms of marketing, this is a shade-niche: the customer acquisition cost is very high – -110.
Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.
The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.
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